Hook Scorer
Paste any title. See why it flops.
Live scoring across six axes proven creators optimize for. Runs locally — nothing leaves your browser.
Try:
Overall
42/ 100
Rewrite it.
0 chars · 0 words
Length0
0 chars — mobile clips around 60.
Curiosity35
No curiosity gap words yet.
Specificity40
Add a number, dollar amount, or name.
Power words40
Try 'secret', 'quietly', 'nobody'.
Clarity90
Reads clean.
Emotion45
Feels flat — add a stake.
What the six axes actually measure
- Length
- Mobile YouTube and X clip titles around 55–60 characters. Sweet spot is 40–70.
- Curiosity
- Words that open an information gap: why, nobody, secret, hidden, behind.
- Specificity
- Concrete numbers, dollar amounts, percentages, and named entities beat abstractions.
- Power words
- High-emotion verbs and nouns that outperform neutral vocabulary in A/B tests.
- Clarity
- Penalizes ALL-CAPS shouting, emoji spam, hedging words, and excess length.
- Emotion
- Detects stakes and feeling — flat titles convert worse regardless of accuracy.
Questions
Everything you might wonder.
- Yes — 100% free, forever. No login, no trial, no paywall. It's a one-person indie tool. If it saves you an idea, you can tip on Ko-fi, but you never have to.