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Stop guessing what goes viral.

Editable title formulas, anti-hooks, pacing outlines and a Pattern DNA visualizer. Click a [bracket], type, ship. That's the whole workflow.

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Formulas copied
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What's inside

Six ways to unstick your next hook.

No AI hallucinations. No 40-tab research spiral. Just battle-tested patterns you can remix in under a minute.

Editable Formulas

Every hook is a live template. Click the brackets, type your angle, share a link with the variables baked in.

Slot Machine

Blocked? Spin three reels — niche, angle, variable — and get a ready-to-fill title in one click.

Remix Lab

Pick any two formulas and fuse them into a hybrid hook. Half authority, half curiosity, all yours.

Pattern DNA

See the psychology behind each formula — curiosity, novelty, authority — scored and visualized.

Ship Pipeline

Move ideas from Drafting → Filming → Editing → Live. Local-first, no account, works offline.

Daily Challenge

One curated formula every 24h. Build a streak, keep the reps up, never stare at a blank page again.

Today's living hook

Try it live — edit any [bracket].

Your Next Viral Idea

has a dangerous new feature (and nobody is talking about it)

"Buried three menus deep, this toggle quietly rewrites how your data leaves your machine. I only found it because a beta tester slipped."

Anti-hookDon't read the title out loud — restate the tension in fresh words.

3-Bullet Pacing Outline

  1. 1.Open with the unexpected tension — name the enemy in one sentence.
  2. 2.Reveal the mechanism or unlikely fix nobody else is showing.
  3. 3.Land the concrete result + the smallest next step the viewer can copy today.

Click any [bracket] and start typing — the formula rebalances itself live. Hit Share to copy a link with your variables baked in.

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Today's Challenge⏳ 00:09:48

I trained only for 30 days. Here's what changed everywhere else.

"I expected one obvious change. I got six unexpected ones — and one that genuinely scared me until I understood the mechanism."

Anti-hookDon't tease the payoff for 30 seconds — front-load the promise or lose 70% of retention.

3-Bullet Pacing Outline

  1. 1.State the painful, specific status quo (use a number or screenshot).
  2. 2.Introduce the weird middle move — the step everyone skips.
  3. 3.Show the after-photo, then drop the CTA + one strong opinion.

Battle-tested title formulas for creators who actually ship.

Pick your niche → fill the [brackets] → copy. No AI fluff, no blank page.

Featured

I built a $1,000/mo in 24 hours using only

Featured

has a dangerous new feature (and nobody is talking about it)

The skills that will be worthless by

Why is a trap (and what senior devs use instead)

The exact I use to make

The -second prompt that just killed

I let run my unsupervised for a week

The -second AI prompt that does the work of a $

I gave an AI my for a month. The pattern it found scared me.

said this on a podcast and it changes everything for

Featured

Stop using . Use this instead.

I gave my real bank account for 30 days. Here's what it did.

Mixer

I let run my for a week using only strategy

Tap the expand icon (or double-click any title) to enter Focus Mode.

How it works

From blank page to shippable hook in 60 seconds.

  1. Step 1

    Pick a formula

    Browse battle-tested hook templates by niche or spin the slot machine when you're stuck.

  2. Step 2

    Edit the [brackets]

    Click any bracket, type your angle. The title rebalances live — no AI hallucinations, just your words.

  3. Step 3

    Copy and ship

    Share a link with your variables baked in, or drop the idea into your pipeline. Works offline, no login.

Built for every place a hook matters.

YouTube titles

Long-form hooks that survive the sidebar.

TikTok & Shorts

Pattern-interrupt openers built for 3-second retention.

Newsletters

Subject lines that beat the promotions tab.

Podcasts

Episode titles that earn the tap on Spotify & Apple.

Hook Scorer

Paste any title. See why it flops.

Live scoring across six axes proven creators optimize for. Runs locally — nothing leaves your browser.

Try:
Overall
42/ 100
Rewrite it.
0 chars · 0 words
Length0
0 chars — mobile clips around 60.
Curiosity35
No curiosity gap words yet.
Specificity40
Add a number, dollar amount, or name.
Power words40
Try 'secret', 'quietly', 'nobody'.
Clarity90
Reads clean.
Emotion45
Feels flat — add a stake.
Questions

Everything you might wonder.

  • Yes — 100% free, forever. No login, no trial, no paywall. It's a one-person indie tool. If it saves you an idea, you can tip on Ko-fi, but you never have to.
One-person indie tool

If it saved you a video idea, buy me a coffee.

Creator Engine is built and maintained by one person. No VC, no ad network, no subscription. Ko-fi tips are the only reason new formulas keep shipping.

  • No ads, no trackers, no data selling — ever.
  • Free forever for every creator.
  • New formulas ship monthly, driven by your tips.
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